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How Online and Offline Retail can Work Together to Increase Sales

How Online and Offline Retail can Work Together to Increase Sales

There’s no doubt that people’s shopping habits have changed since the advent of online shopping. However, whilst some major brands are closing their stores and there is much talk about ‘the death of the High Street’, some ecommerce brands are actually opening physical stores. So what’s going on and how can brands who have a physical store make online and offline retail work together to increase sales?

Get Ahead by Targeting your Competitor’s Website Visitors

Get Ahead by Targeting your Competitor’s Website Visitors

Wouldn’t it be great if you could target website visitors of your competitors with a targeted ad campaign? You can!

If you’re a small business with a small budget it can be hard to compete with the marketing budget and dominance of the big companies. One area you can be smart with your budget though is by using Google Display Ads to target the website visitors of your competitors, as well as people’s previous search history. Didn’t know you could do this? Read on!

How your Business can Adapt to Social Media Trends in 2019

How your Business can Adapt to Social Media Trends in 2019

It’s the start of a new year and a great time to re-evaluate your current marketing strategy. To help you in your planning, in this blog post we cover some of the main social media trends for 2019 and suggest how your business can adapt to them. Social media changes fast, so to make sure your business thrives in 2019 you need to stay ahead of the game!

Why you’re not seeing your own Google Ads

Why you’re not seeing your own Google Ads

Are you worried your Google Ads aren’t working because they don’t show up when you do a search for your main keywords on Google? Read on to find out why this isn’t a good way to check whether your ads are working and how it could actually damage your campaign.

Facebook Is Moving Away From Star Ratings

Facebook Is Moving Away From Star Ratings

Have you noticed that the option to leave Facebook star ratings has been removed? Facebook ratings have been replaced with recommendations as the way users are able to give feedback about local businesses on Facebook. Instead of giving a rating on a 1-5 scale, users are asked if they would recommend this business to other people.

Marketing Alternatives Post GDPR

Marketing Alternatives Post GDPR

Are you seeking alternative marketing solutions since the introduction of the General Data Protection Act (GDPR)? Many businesses have had to become more aware of their data sourcing and have taken steps to update their data. Any email/contact list which people did not freely opt into, does not meet legitimate interest, or which had questionable provenance has had to request subscribers to opt back in, the result of this being that many email/contact lists of thousands are now reduced to the hundreds (or less!).

Top Tips for Getting the Most out of LinkedIn

Top Tips for Getting the Most out of LinkedIn

There are about 550 million global users on LinkedIn, a social media platform which has become the central hub for professional networking and conversation1. If your business focuses on B2B, there’s huge value in using LinkedIn regularly as part of your marketing strategy. This means doing more than merely collecting connections, it means actively using LinkedIn to help achieve your business goals. In this article we cover some of our top tips on how to get the most out of LinkedIn.

From Google Adwords To Google Ads – Exploring the Latest Changes

From Google Adwords To Google Ads – Exploring the Latest Changes

For anyone who works in or uses digital marketing, one complaint we often hear about is the perpetual changes which occur on the various platforms, both in the front end and within the management tools. This time it’s the Google Adwords platform which has had an overhaul. It’s not just the management dashboard which is changing, but the name too, with ‘Google Ads’ soon replacing the name ‘Google Adwords’.

How to Improve Online Sales Using Social Media

How to Improve Online Sales Using Social Media

If you have an online shop, the question of how to improve your online sales is never far from your thoughts. As well as working out how to reach your target audience, strengthen your USP and improve your sales funnel, there’s the problem of cart abandonment. World shopping cart abandonment rates for retailers in the last quarter of 2017 were 76.2%.

Facebook Data Changes that will Effect your Ad Campaigns

Facebook Data Changes that will Effect your Ad Campaigns

In the wake of the Cambridge Analytica data scandal and the introduction of GDPR, Facebook is making big changes to the data targeting currently available to Facebook advertisers. If you currently advertise on Facebook the new changes could effect your existing ad campaigns and they will limit your targeting options in the future.

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