For anyone who works in or uses digital marketing, one complaint we often hear about is the perpetual changes which occur on the various platforms, both in the front end and within the management tools. This time it’s the Google Adwords platform which has had an overhaul. It’s not just the management dashboard which is changing, but the name too, with ‘Google Ads’ soon replacing the name ‘Google Adwords’.

If you have an online shop, the question of how to improve your online sales is never far from your thoughts. As well as working out how to reach your target audience, strengthen your USP and improve your sales funnel, there’s the problem of cart abandonment. World shopping cart abandonment rates for retailers in the last quarter of 2017 were 76.2%.

In the wake of the Cambridge Analytica data scandal and the introduction of GDPR, Facebook is making big changes to the data targeting currently available to Facebook advertisers. If you currently advertise on Facebook the new changes could effect your existing ad campaigns and they will limit your targeting options in the future.

In the digital world people are impatient to obtain information instantaneously. The fact that brands are getting better at delivering speedy, frictionless mobile experiences is driving expectations higher than ever. If your business is a bit slow on the uptake you’re liable to get left behind. Inspired by stats and information in this recent article by Think With Google, in this blog post we explore ways to make sure your business and products are at the fingertips of the modern customer.

Social media is evolving fast, and if your business wants to grow and prosper in the digital age it’s important to understand, and adapt to, these changes.

Do you want to get more out of the events you attend? In this blog post we share our top tips on how to use Twitter when exhibiting and attending business events in order to raise your brand profile, expand your networking opportunities and generate leads.

Nothing looks worse for a business than empty, out of date social media profiles. Even if your accounts have less than 100 followers, the chances are that potential customers are checking out your social media profiles to find out more about you. It’s therefore important to post content regularly which reflects your brand values and speaks to the needs and wants of your target audience.

Does your business run direct marketing and/or email marketing campaigns? If so, read on - the laws that surround how businesses can use and store data are about to change and there are big penalties for those who fail to comply!

You’ve probably heard of the General Data Protection Regulation (GDPR) which comes into force in the UK from 25 May 2018, but are you taking steps to ensure you comply? If your business stores any kind of data it’s time to think about whether your data and collection methods will still be legal after May.  

Previously if you were running a charity Google ad account under the Google Ad Grant scheme you were allocated up to £7,450 worth of free advertising each month, this is all going to change!

Facebook are taking steps to improve content within the News Feed by focusing on removing “Engagement bait” related posts. By this they mean anything that attempts to lure a user into an interaction including the Like or Share button as well as commenting. 

Facebook is adding Highlighted Shares to Video Insights for Pages, a new feature that will give publishers and creators more information about the top Pages that are re-sharing their videos.

In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe, it presents work and ideas of more than 2500 designers to more than 295,000 visitors from home and abroad. In more than hundred locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. 

Do you sometimes ponder the value of social media for your business? Whilst some sales can be accurately attributed to social media through website tracking, there are some less measurable ways which social media is of huge value to your business. It all revolves around one thing: connecting with your target audience.

Now is a great time for retailers to ensure your digital marketing activities are in place to maximise online Xmas sales. Read on to discover our top tips on getting set for more sales!