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Facebook’s New Ad Image Rules

For those of you who had just got used to Facebook’s 20% ad rule and were carefully using a gridchecker to make sure ads were Facebook friendly, you may have been somewhat confused recently. You’d be forgiven for not even noticing the 20% rule had been dropped, for it happened very quietly in March without any announcement to advertisers at all. If you’d been searching for the grid tool – it’s gone! 

How to Convert Lost Leads into Sales Using Remarketing

google remarketing ad campaignIf you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing! 

Right Hand Ads are Gone!

What does Google’s Big Change mean for Small Businesses?

Google Desktop Searches Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.

 

Why Digital Marketing?

Why Digital MarketingCould your business be missing out on online leads and sales? As many as 2 million sole traders and small businesses are missing out on £1.5 billion of cyber weekend sales due to their lack of online presence, according to the Dept of Business, Innovation & Skills. From their research they also found more than half of customers (55%) say they find it hard to support local businesses when they cannot find them online.

 

How Digital Marketing Influences Sales for Small Businesses

Understand your customers' purchase journey

Understand customer purchase journeyWe all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.

8 Ways to Increase Website Traffic via Digital Marketing

increase website trafficWould you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves. In the process it should also help build an online following for customer retention purposes and constantly attract new customers.

Using Social Media To Grow Brand Presence

Using Social Media To Grow Brand Presence

Using social media with the right strategy can have a considerable impact on brand awareness. We saw this happen for one of our clients, Board Game Extras, where their online brand presence grew considerably over their first year of using social media. As part of an in-depth analysis we undertook in tracking the impact of their digital marketing activities, we saw two significant factors in Google Analytics that hinted at an increase in awareness of their brand name.

Running Facebook Competitions?

Aware of the Rules?

facebook competition rules

Running competitions on Facebook can be very effective in increasing engagement and growing likes. But if you don’t do it in the right way your page could be shut down. Here’s how to correctly run a Facebook competition:

 

 

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with our MANAGEMENT SERVICE

Outsource digital marketing and social media activities to our specialists - we can make them work for your business.

Saving you time and giving you peace of mind knowing these key marketing activities are still being undertaken on your behalf.

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with our Training COURSES

Gain clarity on how to best use social media and digital marketing tools for your business via our courses.

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