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How to Meet Customer’s ‘Right Now’ Expectations

How to Meet Customer’s ‘Right Now’ Expectations

In the digital world people are impatient to obtain information instantaneously. The fact that brands are getting better at delivering speedy, frictionless mobile experiences is driving expectations higher than ever. If your business is a bit slow on the uptake you’re liable to get left behind. Inspired by stats and information in this recent article by Think With Google, in this blog post we explore ways to make sure your business and products are at the fingertips of the modern customer.

How to use Twitter when attending events

How to use Twitter when attending events

Do you want to get more out of the events you attend? In this blog post we share our top tips on how to use Twitter when exhibiting and attending business events in order to raise your brand profile, expand your networking opportunities and generate leads.

Social Media Content Ideas for Businesses

Social Media Content Ideas for Businesses

Nothing looks worse for a business than empty, out of date social media profiles. Even if your accounts have less than 100 followers, the chances are that potential customers are checking out your social media profiles to find out more about you. It’s therefore important to post content regularly which reflects your brand values and speaks to the needs and wants of your target audience.

Are you aware of the impact of GDPR on your marketing activities?

Are you aware of the impact of GDPR on your marketing activities?

Does your business run direct marketing and/or email marketing campaigns? If so, read on - the laws that surround how businesses can use and store data are about to change and there are big penalties for those who fail to comply!

You’ve probably heard of the General Data Protection Regulation (GDPR) which comes into force in the UK from 25 May 2018, but are you taking steps to ensure you comply? If your business stores any kind of data it’s time to think about whether your data and collection methods will still be legal after May.  

Messages to Avoid Posting on Facebook in 2018

Messages to Avoid Posting on Facebook in 2018

Facebook are taking steps to improve content within the News Feed by focusing on removing “Engagement bait” related posts. By this they mean anything that attempts to lure a user into an interaction including the Like or Share button as well as commenting. 

 

QSM at Dutch Design Week

QSM at Dutch Design Week

In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe, it presents work and ideas of more than 2500 designers to more than 295,000 visitors from home and abroad. In more than hundred locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. 

How to use Social Media to Differentiate from Competitors

How to use Social Media to Differentiate from Competitors

Do you sometimes ponder the value of social media for your business? Whilst some sales can be accurately attributed to social media through website tracking, there are some less measurable ways which social media is of huge value to your business. It all revolves around one thing: connecting with your target audience.

What Social media Platforms Marketers Want To Learn More About

What Social media Platforms Marketers Want To Learn More About

A recent report undertaken by Social Media Examiner asked marketers to identify which social media platforms they most want to improve their knowledge on. Facebook took first place, growing from 73% in 2016 to 80% in 2017. Instagram increased from 55% in 2016 to 71% in 2017. Snapchat also rose significantly, from 28% in 2016 to 42% in 2017.

The Benefits Of Social Media Marketing in 2017

The Benefits Of Social Media Marketing in 2017

In 2017, there has been two major changes to the Social Media Marketing Industry. These are increased exposure and traffic. 88% of all social media marketers and advertisers have shown that generating more exposure for their businesses via their social media has increased their website traffic significantly.

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