The summer is ebbing away and as the displays of sunglasses and swimsuits gradually disappear, the Christmas displays are creeping into our consciousness. If you’re a retailer, now is a great time to ensure your digital marketing activities are in place to maximise online Xmas sales. Read on to discover our top tips on getting set for sales!

A recent report undertaken by Social Media Examiner asked marketers to identify which social media platforms they most want to improve their knowledge on. Facebook took first place, growing from 73% in 2016 to 80% in 2017. Instagram increased from 55% in 2016 to 71% in 2017. Snapchat also rose significantly, from 28% in 2016 to 42% in 2017.

In 2017, there has been two major changes to the Social Media Marketing Industry. These are increased exposure and traffic. 88% of all social media marketers and advertisers have shown that generating more exposure for their businesses via their social media has increased their website traffic significantly.

Getting meta title & descriptions right is important in getting those all important click throughs to your website. So if you’re not sure what they are, read on and find out how they can make all the difference in ranking your website and improving your click through rates.

This year, we've seen the importance of visual content emphasised by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers.

There are several different ways to promote your business using Google Adwords, but one very effective method, which should definitely be explored by retailers, is Google Shopping.

Gmail ads are interactive ads which appear at the top of a Gmail user’s email inbox. They appear collapsed, just as an email heading would, with ‘Ad’ marked clearly next to them.

An Ad Extension is a feature that shows extra business information with your Google Search ad. This could be an address, phone number, shop rating or more web page links. By adding extra information, you create more reasons for people to click on your ads.

To achieve high performing Google ads you need to hone your skills in two areas. Firstly you need to set up your campaigns properly and make sure they are optimised (read more about this in our blog here). Secondly you need to create ads which attract the right audience and make them want to click on your ad. Being an expert in just one of these areas is not going to provide you with the results you need, so read on for our tips on how to write compelling ad text:

When it comes to getting noticed on Instagram there are basic rules to follow, as would be the case with any social network: post regularly, interact with users, include an interesting description with your photos that will get other users attention. Following these brief points, which we outline below, will greatly improve your brand awareness.

If you’re currently scratching your head wondering why on earth your Google Adwords campaigns aren’t performing as well as you expected, it may be that you’re missing some crucial settings which will make a massive difference to the effectiveness of your campaign.

Facebook advertising is a great way to reach a targeted audience with a tailored message but as with any form of digital marketing it’s easy to waste money if you don’t understand the full range of options available to you.

LinkedIn has introduced some significant changes recently to both the look and features of the platform. In this post we’ll talk you through what they are and how they effect your LinkedIn personal and company profiles. LinkedIn has not introduced these changes across the board, so if you don’t see any changes when you log into your account and look on the home page, don’t worry you will soon!

Here’s a few key digital marketing facts and how to take advantage of them. To help provide strategic focus when planning marketing campaigns.

What is HootSuite?

HootSuite. You’ve heard of it, and you may even already know that it has something to do with social media. But is HootSuite free? What exactly does it do?

You've come to the right place to find out.

HootSuite is a social media management tool that allows users to schedule and post updates to any pages or profiles for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and others from one place – the HootSuite dashboard.

When you sign up, you are essentially given a dashboard with tabs organising all the social profiles you connect to HootSuite.

Juggling multiple social media accounts across several networks can get hectic, and of the many management tools available, HootSuite is the platform we recommend for business.