If you have an online shop, the question of how to improve your sales is never far from your thoughts. Facebook is an invaluable tool for helping online retailers reach their target audience and increase ROI, so read on for our tips on how to use it to help improve your online sales.

Have you used Facebook’s Custom Audiences to get the most out of your Facebook advertising spend? Read on to find out what they are, when to use them and how effective they are.

We often get asked to carry out website reviews for clients, to help them understand how effectively their website and digital marketing strategy are performing. With that in mind, we thought we’d share some insights on how to improve your brand’s online presence. Make your business stand out and generates sales and enquiries with these top tips.

It’s the start of a new year and a great time to re-evaluate your current marketing strategy. To help you in your planning, in this blog post we cover some of the main social media trends for 2020 and suggest how your business can adapt to them. Social media changes fast, so to make sure your business thrives in 2020 you need to stay ahead of the game!

If you’re a retailer, now is the time you should be pulling out all the stops to maximise Christmas sales. It’s probably too late to increase your organic presence in time for Christmas (make this your new year mission!), but there are other ways to get relevant website visits, and hopefully sales, before the last Christmas postal date. Here’s our top five tips.

Are you struggling to get your website onto page 1 for your most important keywords? There might be some easy ways you can help your website creep up the organic search results in Google. Here at QSM we’ve been doing quite a bit of Search Engine Optimisation (SEO) work recently so we thought we’d share our top tips on easy SEO fixes.

Do you currently use the Average position (Avg. Pos.) metric within Google Ads to help understand how your Search Ads and keywords are performing? This metric will be removed at the end of September 2019, so read on to learn more about the metrics Google is replacing it with.

If you have an ecommerce store and you’re not making many sales, or you think there’s potential to make a lot more, read on!

In this blog post we run through our top tips and basic strategy for ensuring your online store has the best chance of making those all important sales.

If you’re an online retailer who haven’t yet discovered, or haven’t made the transition to, Google Shopping Ads, it’s time to give this highly effective method of advertising a go.

Are you active on Instagram and keen to start selling your products through this channel?

Instagram have been rolling out their Shopping feature to allow users to find out more about featured products shared by retailers they follow. Read on to find out more about this new feature.

There’s no doubt that people’s shopping habits have changed since the advent of online shopping. However, whilst some major brands are closing their stores and there is much talk about ‘the death of the High Street’, some ecommerce brands are actually opening physical stores. So what’s going on and how can brands who have a physical store make online and offline retail work together to increase sales?

Wouldn’t it be great if you could target website visitors of your competitors with a targeted ad campaign? You can!

If you’re a small business with a small budget it can be hard to compete with the marketing budget and dominance of the big companies. One area you can be smart with your budget though is by using Google Display Ads to target the website visitors of your competitors, as well as people’s previous search history. Didn’t know you could do this? Read on!

Remarketing is a great way to complement all of your marketing activities, but it is a powerful tool which is often overlooked. In this blog post we talk you through the main reasons remarketing should be an essential tool in your digital marketing strategy in order to help maximize ROI.

It’s the start of a new year and a great time to re-evaluate your current marketing strategy. To help you in your planning, in this blog post we cover some of the main social media trends for 2019 and suggest how your business can adapt to them. Social media changes fast, so to make sure your business thrives in 2019 you need to stay ahead of the game!

Are you worried your Google Ads aren’t working because they don’t show up when you do a search for your main keywords on Google? Read on to find out why this isn’t a good way to check whether your ads are working and how it could actually damage your campaign.