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How to get Noticed on Instagram

How to get Noticed on Instagram

When it comes to getting noticed on Instagram there are basic rules to follow, as would be the case with any social network: post regularly, interact with users, include an interesting description with your photos that will get other users attention. Following these brief points, which we outline below, will greatly improve your brand awareness.

Facebook Advertising Top Tips

Facebook Advertising Top Tips

Facebook advertising is a great way to reach a targeted audience with a tailored message but as with any form of digital marketing it’s easy to waste money if you don’t understand the full range of options available to you.

A Guide for Businesses on LinkedIn’s Latest Changes

A Guide for Businesses on LinkedIn’s Latest Changes

LinkedIn has introduced some significant changes recently to both the look and features of the platform. In this post we’ll talk you through what they are and how they effect your LinkedIn personal and company profiles. LinkedIn has not introduced these changes across the board, so if you don’t see any changes when you log into your account and look on the home page, don’t worry you will soon!

Hootsuite For Beginners

What is HootSuite?

Hootsuite for BeginnersHootSuite. You’ve heard of it, and you may even already know that it has something to do with social media. But is HootSuite free? What exactly does it do?

You've come to the right place to find out.

HootSuite is a social media management tool that allows users to schedule and post updates to any pages or profiles for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and others from one place – the HootSuite dashboard.

When you sign up, you are essentially given a dashboard with tabs organising all the social profiles you connect to HootSuite.

Juggling multiple social media accounts across several networks can get hectic, and of the many management tools available, HootSuite is the platform we recommend for business. 

Top Tips on Pinterest Advertising

Top Tips on Pinterest Advertising

Have you tried Pinterest advertising yet? Since Pinterest created an advertising strand it’s proven to be a great way for visual brands to heighten interest and increase sales in their products using ‘promoted pins’. Promoted Pins are just like normal Pins, but you pay to have them seen by more people.

Top Tips On How To Get More Pinterest Followers

Top Tips On How To Get More Pinterest Followers

More Pinterest followers can help you get more likes, repins, comments, clicks and impressions.

This can then help drive traffic, increase sales, generate leads and build your Pinterest brand.

It also provides an opportunity for you to generate more engagement with your customers.

Here are some top tips:

Twitter's 140 Character Update

Twitter's 140 Character Update

Finally, some of the promised changes to Twitter’s famous 140-character limit have been implemented. The frustration of trying to write a tweet short enough to accompany a photo is now eased after Twitter excludes photos, quoted tweets and other items from the 140 characters allowed for a tweet.

Facebook’s New Ad Image Rules

Facebook’s New Ad Image Rules

For those of you who had just got used to Facebook’s 20% ad rule and were carefully using a gridchecker to make sure ads were Facebook friendly, you may have been somewhat confused recently. You’d be forgiven for not even noticing the 20% rule had been dropped, for it happened very quietly in March without any announcement to advertisers at all. If you’d been searching for the grid tool – it’s gone! 

How to Convert Lost Leads into Sales Using Remarketing

How to Convert Lost Leads into Sales Using Remarketing

If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing! 

Right Hand Ads are Gone!

What does Google’s Big Change mean for Small Businesses?

Google Desktop Searches Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.

 

Why Digital Marketing?

Why Digital MarketingCould your business be missing out on online leads and sales? As many as 2 million sole traders and small businesses are missing out on £1.5 billion of cyber weekend sales due to their lack of online presence, according to the Dept of Business, Innovation & Skills. From their research they also found more than half of customers (55%) say they find it hard to support local businesses when they cannot find them online.

 

How Digital Marketing Influences Sales for Small Businesses

Understand your customers' purchase journey

Understand customer purchase journeyWe all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.

We Can Help...

with our IN-House Training

Onsite training customised to your requirements showing you how to best use digital marketing and social media platforms for your business.

We have helped businesses in Exeter, Bristol, Plymouth, Taunton and elsewhere in Devon, Somerset & Dorset, as well as in London.

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with our MANAGEMENT SERVICE

Outsource digital marketing and social media activities to our specialists - we can make them work for your business.

Saving you time and giving you peace of mind knowing these key marketing activities are still being undertaken on your behalf.

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We Can Help...

with our Training COURSES

Gain clarity on how to best use social media and digital marketing tools for your business via our courses.

These run in Bournemouth, Bristol, Exeter and London

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