Upgrade Bikes is an ecommerce brand offering UK riders the best possible products at competitive prices, either from their own in-house brands (DMR and Kinesis UK) or from other brands they distribute.


Q Social Media were asked to get involved with SEO analysis, audit and optimisation to improve Upgrade’s Google presence for specific brands. The company also wanted to gain more website traffic and increase trade and retail sales.


In working on SEO marketing, the below graph shows for 3 months visibility in Google improved from 13% to 20%. Upgrade are now appearing on page 1 of search results for many of the keywords we have been working on. We’re now also working with them on Google Shopping campaigns, with the aim of growing retail sales for some of their brands.