Now is a great time for retailers to ensure your digital marketing activities are in place to maximise online Xmas sales. Read on to discover our top tips on getting set for more sales!
Getting meta title & descriptions right is important in getting those all important click throughs to your website. So if you’re not sure what they are, read on and find out how they can make all the difference in ranking your website and improving your click through rates.
If you’re currently scratching your head wondering why on earth your Google Adwords campaigns aren’t performing as well as you expected, it may be that you’re missing some crucial settings which will make a massive difference to the effectiveness of your campaign.
Here’s a few key digital marketing facts and how to take advantage of them. To help provide strategic focus when planning marketing campaigns.
Have you tried Pinterest advertising yet? Since Pinterest created an advertising strand it’s proven to be a great way for visual brands to heighten interest and increase sales in their products using ‘promoted pins’. Promoted Pins are just like normal Pins, but you pay to have them seen by more people.
For those of you who had just got used to Facebook’s 20% ad rule and were carefully using a gridchecker to make sure ads were Facebook friendly, you may have been somewhat confused recently. You’d be forgiven for not even noticing the 20% rule had been dropped, for it happened very quietly in March without any announcement to advertisers at all. If you’d been searching for the grid tool – it’s gone!
If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing!
What does Google’s Big Change mean for Small Businesses?
Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.
Understand your customers' purchase journey
We all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.
Would you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves. In the process it should also help build an online following for customer retention purposes and constantly attract new customers.
Here’s how Search Engine Optimisation and Social Media can play it’s part
Search Engine Optimisation (SEO) and Social Media can play an integral part in getting more people from your customer base to visit your website. This in turn will help to meet the business objective of the site, such as generating more enquiries or raising public awareness of a cause or issue. SEO is about optimising your website in the eyes of search engines, particularly Google (which in the UK owns approx. 91% of the search engine market). This ensures your site appears higher up the listings in search engine results.
Did you know that Google owns 91% of UK search engine market?
Thus knowing how Google works is a must to having an effective marketing strategy, even for traditional marketing. As one of the first things people tend to do now when they hear about something offline, is Google it online kicking off their research process before making a final decision. Would your website and/or blogs feature for your industry key terms?
When planning your marketing strategy, think about combining online marketing activities with more traditional offline activities. Digital tools such as social media and the Google marketing tools should form part of the overall marketing mix. Many marketing gurus say you should have six to ten marketing channels to keep generating leads and to avoid being over reliant on a single form of marketing. Digital marketing channels offer many extra opportunities for engagement with your audience.