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Articles in Category: Digital Marketing

Top Tips on Pinterest Advertising

Top Tips on Pinterest Advertising

Have you tried Pinterest advertising yet? Since Pinterest created an advertising strand it’s proven to be a great way for visual brands to heighten interest and increase sales in their products using ‘promoted pins’. Promoted Pins are just like normal Pins, but you pay to have them seen by more people.

Facebook’s New Ad Image Rules

Facebook’s New Ad Image Rules

For those of you who had just got used to Facebook’s 20% ad rule and were carefully using a gridchecker to make sure ads were Facebook friendly, you may have been somewhat confused recently. You’d be forgiven for not even noticing the 20% rule had been dropped, for it happened very quietly in March without any announcement to advertisers at all. If you’d been searching for the grid tool – it’s gone! 

How to Convert Lost Leads into Sales Using Remarketing

How to Convert Lost Leads into Sales Using Remarketing

If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing! 

Right Hand Ads are Gone!

What does Google’s Big Change mean for Small Businesses?

Google Desktop Searches Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.

 

How Digital Marketing Influences Sales for Small Businesses

Understand your customers' purchase journey

Understand customer purchase journeyWe all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.

Why Digital Marketing?

Why Digital MarketingCould your business be missing out on online leads and sales? As many as 2 million sole traders and small businesses are missing out on £1.5 billion of cyber weekend sales due to their lack of online presence, according to the Dept of Business, Innovation & Skills. From their research they also found more than half of customers (55%) say they find it hard to support local businesses when they cannot find them online.

 

8 Ways to Increase Website Traffic via Digital Marketing

increase website trafficWould you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves. In the process it should also help build an online following for customer retention purposes and constantly attract new customers.

Wanting More Website Traffic?

Here’s how Search Engine Optimisation and Social Media can play it’s part

Wanting More Website Traffic?

Search Engine Optimisation (SEO) and Social Media can play an integral part in getting more people from your customer base to visit your website. This in turn will help to meet the business objective of the site, such as generating more enquiries or raising public awareness of a cause or issue. SEO is about optimising your website in the eyes of search engines, particularly Google (which in the UK owns approx. 91% of the search engine market). This ensures your site appears higher up the listings in search engine results.

 

Know How Google Works For Your Digital Marketing Strategy

Know How Google Works For Your Digital Marketing Strategy

Did you know that Google owns 91% of UK search engine market?

Thus knowing how Google works is a must to having an effective marketing strategy, even for traditional marketing. As one of the first things people tend to do now when they hear about something offline, is Google it online kicking off their research process before making a final decision. Would your website and/or blogs feature for your industry key terms?

Building Social Media and Google Tools into the Marketing Mix

Building Social Media and Google Tools into the Marketing Mix

When planning your marketing strategy, think about combining online marketing activities with more traditional offline activities.  Digital tools such as social media and the Google marketing tools should form part of the overall marketing mix. Many marketing gurus say you should have six to ten marketing channels to keep generating leads and to avoid being over reliant on a single form of marketing. Digital marketing channels offer many extra opportunities for engagement with your audience.

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Outsource digital marketing and social media activities to our specialists - we can make them work for your business.

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