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Articles in Category: Digital Marketing

How to Meet Customer’s ‘Right Now’ Expectations

How to Meet Customer’s ‘Right Now’ Expectations

In the digital world people are impatient to obtain information instantaneously. The fact that brands are getting better at delivering speedy, frictionless mobile experiences is driving expectations higher than ever. If your business is a bit slow on the uptake you’re liable to get left behind. Inspired by stats and information in this recent article by Think With Google, in this blog post we explore ways to make sure your business and products are at the fingertips of the modern customer.

Are you aware of the impact of GDPR on your marketing activities?

Are you aware of the impact of GDPR on your marketing activities?

Does your business run direct marketing and/or email marketing campaigns? If so, read on - the laws that surround how businesses can use and store data are about to change and there are big penalties for those who fail to comply!

You’ve probably heard of the General Data Protection Regulation (GDPR) which comes into force in the UK from 25 May 2018, but are you taking steps to ensure you comply? If your business stores any kind of data it’s time to think about whether your data and collection methods will still be legal after May.  

Top Tips on Pinterest Advertising

Top Tips on Pinterest Advertising

Have you tried Pinterest advertising yet? Since Pinterest created an advertising strand it’s proven to be a great way for visual brands to heighten interest and increase sales in their products using ‘promoted pins’. Promoted Pins are just like normal Pins, but you pay to have them seen by more people.

Facebook’s New Ad Image Rules

Facebook’s New Ad Image Rules

For those of you who had just got used to Facebook’s 20% ad rule and were carefully using a gridchecker to make sure ads were Facebook friendly, you may have been somewhat confused recently. You’d be forgiven for not even noticing the 20% rule had been dropped, for it happened very quietly in March without any announcement to advertisers at all. If you’d been searching for the grid tool – it’s gone! 

How to Convert Lost Leads into Sales Using Remarketing

How to Convert Lost Leads into Sales Using Remarketing

If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing! 

Right Hand Ads are Gone!

What does Google’s Big Change mean for Small Businesses?

Google Desktop Searches Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.

 

How Digital Marketing Influences Sales for Small Businesses

Understand your customers' purchase journey

Understand customer purchase journeyWe all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.

Why Digital Marketing?

Why Digital MarketingCould your business be missing out on online leads and sales? As many as 2 million sole traders and small businesses are missing out on £1.5 billion of cyber weekend sales due to their lack of online presence, according to the Dept of Business, Innovation & Skills. From their research they also found more than half of customers (55%) say they find it hard to support local businesses when they cannot find them online.

 

8 Ways to Increase Website Traffic via Digital Marketing

increase website trafficWould you like more website traffic to increase internet leads, online sales, enquiries, raise online awareness etc? Whatever your objective is for your organisation the following approach being suggested should help. It’s a proven approach that we adopt ourselves. In the process it should also help build an online following for customer retention purposes and constantly attract new customers.

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with our IN-House Training

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with our MANAGEMENT SERVICE

Outsource digital marketing and social media activities to our specialists - we can make them work for your business.

Saving you time and giving you peace of mind knowing these key marketing activities are still being undertaken on your behalf.

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with our Training COURSES

Gain clarity on how to best use social media and digital marketing tools for your business via our courses.

These run in Bournemouth, Bristol, Exeter and London

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