If you’re an online retailer, you should be pulling out all the stops to maximise Christmas sales this year. With shoppers being warned to buy early this year due to the Covid-related surge in online shopping, demand is likely to be high this October and November, as well as in December. It’s probably too late to increase your organic presence in time for Christmas (make SEO your new year mission!), but there are other ways to get relevant website visits, and hopefully sales, before the last Christmas postal date. Here’s our top five tips to increase Xmas sales.
1. Set up and Optimise Google Shopping
If you have products to sell you need to set up Google Shopping Ads! They’re ideal for showcasing your products and making it easy for people to buy. Make sure you fill in website product info, scan search queries and add negative keywords and check your pay per click rate. For more on Google Shopping read our previous blog post.
2. Stay Top of People’s Minds with Remarketing
People do a lot of browsing leading up to Christmas, looking for the ideal gifts. If you want to make sure people are reminded of your products, remarketing is a powerful tool. Remarketing works by retargeting your website customers with adverts about your business as they browse the web. Don’t let them forget your website! You can set up remarketing ads in Google, Facebook, Instagram and Twitter. Use with care and skill in order to save yourself from costly mistakes!
3. Increase your Budget
This might sound obvious, but if you’re already running Google Ad and social media campaigns it is worth upping your spend over the Christmas period to increase your sales. If your ads are effective, the more you spend, the more sales you should have. Don’t forget to make sure you have enough stock to deal with an increase in sales, especially with supply chains being effected by the coronavirus pandemic!
4. Email Marketing
Do you have an email marketing list? If so make sure you use your enewsletter to push your popular products, explaining their key features and benefits. Make sure you send an e-shot regarding last postage days early, so your customers don’t miss out. Just make sure your email list complies with GDPR before you send – did people actively sign up to receive e-communications from you?
5. Review your Settings
Finally, make sure your budget isn’t being wasted by reviewing the setup of your Ad campaigns. Review your location settings, bids and search queries. By knocking out irrelevant keywords used when people search for your products, you can really help to minimise wasted clicks and get the maximum return on your budget.
We hope you found these tips on how to increase xmas sales helpful, and we wish you a busy trading period in the run up to Christmas. For help with managing and boosting your advertising campaigns, get in touch.