01392 311 340
01392 311 340
        01392 311 340
Sign up to our Eureka Bulletin for top tips

Upcoming Google Ads changes - Average position to be removed

Do you currently use the Average position (Avg. Pos.) metric within Google Ads to help understand how your Search Ads and keywords are performing? This metric will be removed at the end of September 2019, so read on to learn more about the metrics Google is replacing it with.

What is Average Position?

The Average position metric has been around for a long time and is useful for manual bidding strategies, since it allows marketeers to see whether their ads are appearing within the top positions and to adapt bidding strategies accordingly. See the table below for an example of the average positions of five different keywords:

Upcoming Google Ads changes - Average position

Why is Average Position being replaced?

Google is removing the Average position (Avg. Pos.) because it says the percentages of top and absolute top impressions provide a clearer view of where ads appear on search pages. Marketeers can use these new metrics to optimise ad positions instead. Read more about this change from Google here.

Google's New Metrics - top and absolute top impressions

Since Average position only tells part of the story (where the ads appear, on average, when Google chooses to show them), the new metrics can help to understand whether the ads have the potential to be shown more frequently if bidding and quality scores were improved. You can read more about why the new “top” and “absolute top” metrics could do a better job than average position could when guiding advertisers in this useful article by the search engine journal.

As you can see there's a lot of complicated metrics involved in judging whether your Google Ad campaigns are performing well and we'll be updating our reporting and monitoring for clients to stay in line with best practice. For Google Ad management or training get in touch.

We Can Help...

with our IN-House Training

Onsite training customised to your requirements showing you how to best use digital marketing and social media platforms for your business.

We have helped businesses in Exeter, Bristol, Plymouth, Taunton and elsewhere in Devon, Somerset & Dorset, as well as in London.

Learn More

We Can Help...


Outsource digital marketing and social media activities to our specialists - we can make them work for your business.

Saving you time and giving you peace of mind knowing these key marketing activities are still being undertaken on your behalf.

Learn More

We Can Help...

with our Training COURSES

Gain clarity on how to best use social media and digital marketing tools for your business via our courses.

These run in Bournemouth, Bristol, Exeter and London

Learn More

Would you like to know more?

Please submit your details to find more about our services


Q Social Media

Q Social Media Ltd.
Office Address: Unit 10 Philip House, Honiton Road, Exeter, Devon, EX1 3RU.
Registered in England & Wales Company No. 07537439.
Registered Address: Michael House, Castle Street, Exeter EX4 3LQ

 01392 311 340

Terms & Conditions | Privacy Policy

We use Cookies | Learn More

© 2010-2018 Q Social Media Ltd.