Are you active on Instagram and keen to start selling your products through this channel?
Instagram have been rolling out their Shopping feature to allow users to find out more about featured products shared by retailers they follow. Read on to find out more about this new feature.
Have you noticed that the option to leave Facebook star ratings has been removed? Facebook ratings have been replaced with recommendations as the way users are able to give feedback about local businesses on Facebook. Instead of giving a rating on a 1-5 scale, users are asked if they would recommend this business to other people.
Are you seeking alternative marketing solutions since the introduction of the General Data Protection Act (GDPR)? Many businesses have had to become more aware of their data sourcing and have taken steps to update their data. Any email/contact list which people did not freely opt into, does not meet legitimate interest, or which had questionable provenance has had to request subscribers to opt back in, the result of this being that many email/contact lists of thousands are now reduced to the hundreds (or less!).
In the wake of the Cambridge Analytica data scandal and the introduction of GDPR, Facebook is making big changes to the data targeting currently available to Facebook advertisers. If you currently advertise on Facebook the new changes could effect your existing ad campaigns and they will limit your targeting options in the future.
Nothing looks worse for a business than empty, out of date social media profiles. Even if your accounts have less than 100 followers, the chances are that potential customers are checking out your social media profiles to find out more about you. It’s therefore important to post content regularly which reflects your brand values and speaks to the needs and wants of your target audience.
Facebook advertising is a great way to reach a targeted audience with a tailored message but as with any form of digital marketing it’s easy to waste money if you don’t understand the full range of options available to you.
The good news about social media marketing is that advertising provides a fantastic opportunity to spread your message to a much wider audience. The bad news is that it’s very easy to waste a lot of money if you don’t carefully set up and plan your campaigns.
For those of you who had just got used to Facebook’s 20% ad rule and were carefully using a gridchecker to make sure ads were Facebook friendly, you may have been somewhat confused recently. You’d be forgiven for not even noticing the 20% rule had been dropped, for it happened very quietly in March without any announcement to advertisers at all. If you’d been searching for the grid tool – it’s gone!