Artificial intelligence (AI) has quickly changed the digital marketing landscape. It can be a useful tool for brainstorming, helping to write content, creating videos and more. In this blog we are going to discuss 5 easy ways that you can begin to use AI in digital marketing.
Why use AI in digital marketing?
Before we begin it’s important to discuss why you would use AI in digital marketing. AI has been around for a while for example in Google Ads where it can take different headlines and descriptions and show it to the right people at the right time to help get the best ROI. With the launch of applications such as Bard and ChatGBT, we are now are able to use AI ourselves and it can really help to make certain areas of digital marketing easier and more efficient.
- Brainstorming
If you are a business owner you may feel stuck brainstorming blog content ideas or ideas for a social media campaign from time to time. This is where AI can help save you time and give you some great ideas that you may not have even thought of. A really simple way to do this is to go to an application like Bard and type in what you want generate ideas about, so for example ‘content ideas for AI in digital marketing’. Bard will then quickly generate a list of ideas for you. To give you a real life example, the title of this blog was originally ‘How to use AI in digital marketing’. But while researching for this blog, Bard gave a suggestion of ‘5 easy ways to start using AI in your marketing today’, which changed the direction of this blog to 5 easy ways to use AI, because who doesn’t like easy ways to do things in our busy lives? Here’s the results that came back:
2. Written content creation
Much like above, this is a very easy way to generate ideas for blogs, it can help you with ideas you might not have thought of, how to structure your blog and you can even use it to re-fresh old blogs. Simply copy and paste old blogs into AI applications and it will give you new versions of your old content to take ideas from. There are many more AI writing tools for blogs, here’s a great list. It can help you with any type of content creation, from social media posts to marketing emails and so much more.
If you are worried that using AI will mean losing the personal touch in your content, simply use it to help you, not to replace the human element. So for example if you typed in ‘write a blog on how to use AI in digital marketing’ don’t simply copy and paste. Just like you would with brainstorming, take ideas that you like from it and put it into your own words. Use it to complement your work, not to replace the human touch.
3. Video content creation
We all know that video performs well on social media posts, on websites and in online advertising. It’s a great way to showcase your brand and connect with people. However making videos can be a long and costly process. Luckily there are many tools that can help with video creation including text-to-speech generation, realistic AI voices, animations and more.
Designs.ai is a platform which helps small businesses in cutting costs and simplifying the workflow. It uses AI for creating and designing videos, customised logos, banners and graphics and more.
Pictory.ai is an easy and cost-effective AI tool to automatically create shareable videos from written content. This includes turning blog posts into videos and even long-form videos into shorter branded clips to be used on social media.
4. Email marketing personalisation
We all know that personalisation is so important when it comes to digital marketing. With all the numbers and data insights that digital marketing brings, it’s important not to forget that we are marketing our products and services to real people and they expect personalised experiences. So much so that 45% of consumers say they’re less likely to purchase from a brand after a non-personalised experience, and 27% would even stop using that brand altogether.
Want to know a really easy way to get started with using AI for personalisation? Use AI powered email marketing. AI and machine learning help to collect more data and analyse customer preferences to send out personalised emails that go far beyond just personalising a name. We recommend using easy to use email marketing platforms such as MailChimp, which you may already be familiar with, and which are powered by AI to send personalised email campaigns to your subscribers. You can also use other tools like Bard to generate content ideas for your emails.
5. Automated social media marketing
If you’re a small to medium size business AI tools can really help you to save time and effort when it comes to social media marketing, which we know many business owners struggle to find the time for. AI-powered tools can automate social media marketing tasks such as creating, designing and scheduling posts. You can even use it to analyse the audience engagement and measure performance using different metrics. Here’s a few AI social media tools we recommend:
- Hootsuite – You may well already be using Hootsuite to schedule your social media posts, but did you know it now has an AI tool called OwlyWriter? It can quickly generate a new post based on a URL, giving you great ideas for posts, and helping you push out something really quickly. All you have to do is then give the content a human touch
- Flick – Uses AI to help you turn content ideas into multiple posts. It has a ‘brainstorming’ ideas button where you enter your topic and it will begin sourcing general ideas for you
- FeedHive – This is an AI powered social media tool that offers an AI writing assistant similar to ChatGPT. It can also help you take posts that you’ve already published and re-purpose them.
We hope you found this blog useful and you can start implementing some of these AI capabilities into your business. If you need expert help with your digital marketing then please get in touch with us at Q Social Media.
