WANTING TO GET MORE OUT OF YOUR GOOGLE AD CAMPAIGNS? NOT SURE IF THEY’RE WORKING EFFECTIVELY?
Learn how to set up, manage and optimise Google Ads campaigns effectively via our 1 to 1 online training sessions to save money and get more of a return out of your Google Ads budget. These are online training sessions via Zoom tailored to your requirements.
Whether you’re running Google Ads to increase online sales, promote events and/or raise awareness. This training could pay for itself within weeks of attending it (providing the Google Ads setup hasn’t been optimised already). We will be providing top tips and straightforward advice, showing you how to:
- Setup Search, Display, Remarketing and Shopping Ads as applicable to your business
- Configure the settings to maximise your budget to your customer base
- Write Ad text
- Identify keywords using the Keyword Planner
- Change Keyword matching and how this saves you money on wasted clicks
- Monitor Ad campaigns – Ad Views, Clicks, Click Through Rate, Costs, Ad Positions etc
- Improve Click Through Rate and why this is important to get the best return out of your budget
- Monitor Search Queries that lead to Ad Clicks
- Update Negative Keyword list to reduce wasted clicks and save you money
- How to retarget recent website visitors via Remarketing Ads
- How to sync Ads with Google Analytics to track more stats in Google Analytics
- How Google Ads indirectly benefits Search Engine Optimisation to push your website up Google
- Measure what works
- Get the best return from the time and budget you put in
You will come away with knowing how be more effective with your Google Ad campaigns.
‘“Really enjoyed the training course – clearly explained what otherwise can be a baffling topic” Andy Pringle – Director of Start Your Own Business – from our Social Media and Digital Marketing Course that also touched on Google Ads