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01392 311 340
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Articles in Category: Google Analytics

How Digital Marketing Influences Sales for Small Businesses

Understand your customers' purchase journey

Understand customer purchase journeyWe all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.

Using Social Media To Grow Brand Presence

Using Social Media To Grow Brand Presence

Using social media with the right strategy can have a considerable impact on brand awareness. We saw this happen for one of our clients, Board Game Extras, where their online brand presence grew considerably over their first year of using social media. As part of an in-depth analysis we undertook in tracking the impact of their digital marketing activities, we saw two significant factors in Google Analytics that hinted at an increase in awareness of their brand name.

Is Social Media Working?

Is Social Media Working?

It is key to know whether your social media activities are working to be able to further develop your online marketing strategy. It is perhaps not always immediately obvious that these types of activities are working, even though social media is supposedly all about engagement. Most people will read posts but not necessarily respond back with comments (although hopefully you are at least getting a few good comments back on the social media platforms you are using). The good news is that there are a number of tools available to help you really understand whether you are engaging with your online audience.

We Can Help...

with our IN-House Training

Onsite training customised to your requirements showing you how to best use digital marketing and social media platforms for your business.

We have helped businesses in Exeter, Bristol, Plymouth, Taunton and elsewhere in Devon, Somerset & Dorset, as well as in London.

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We Can Help...

with our MANAGEMENT SERVICE

Outsource digital marketing and social media activities to our specialists - we can make them work for your business.

Saving you time and giving you peace of mind knowing these key marketing activities are still being undertaken on your behalf.

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We Can Help...

with our Training COURSES

Gain clarity on how to best use social media and digital marketing tools for your business via our courses.

These run in Bournemouth, Bristol, Exeter and London

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