Are you worried your Google Ads aren’t working because they don’t show up when you do a search for your main keywords on Google? Read on to find out why this isn’t a good way to check whether your ads are working and how it could actually damage your campaign.
Articles in Category: Google Ads
Are you seeking alternative marketing solutions since the introduction of the General Data Protection Act (GDPR)? Many businesses have had to become more aware of their data sourcing and have taken steps to update their data. Any email/contact list which people did not freely opt into, does not meet legitimate interest, or which had questionable provenance has had to request subscribers to opt back in, the result of this being that many email/contact lists of thousands are now reduced to the hundreds (or less!).
Previously if you were running a charity Google ad account under the Google Ad Grant scheme you were allocated up to £7,450 worth of free advertising each month, this is all going to change!
There are several different ways to promote your business using Google Adwords, but one very effective method, which should definitely be explored by retailers, is Google Shopping.
Gmail ads are interactive ads which appear at the top of a Gmail user’s email inbox. They appear collapsed, just as an email heading would, with ‘Ad’ marked clearly next to them.
An Ad Extension is a feature that shows extra business information with your Google Search ad. This could be an address, phone number, shop rating or more web page links. By adding extra information, you create more reasons for people to click on your ads.
To achieve high performing Google ads you need to hone your skills in two areas. Firstly you need to set up your campaigns properly and make sure they are optimised (read more about this in our blog here). Secondly you need to create ads which attract the right audience and make them want to click on your ad. Being an expert in just one of these areas is not going to provide you with the results you need, so read on for our tips on how to write compelling ad text:
If you’re currently scratching your head wondering why on earth your Google Adwords campaigns aren’t performing as well as you expected, it may be that you’re missing some crucial settings which will make a massive difference to the effectiveness of your campaign.
If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing!
What does Google’s Big Change mean for Small Businesses?
Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.
Understand your customers' purchase journey
We all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.