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Articles in Category: Google Ads

Why use Google Shopping?

Why use Google Shopping?

There are several different ways to promote your business using Google Adwords, but one very effective method, which should definitely be explored by retailers, is Google Shopping.

How to Write Compelling Google Ad Text

How to Write Compelling Google Ad Text

To achieve high performing Google ads you need to hone your skills in two areas. Firstly you need to set up your campaigns properly and make sure they are optimised (read more about this in our blog here). Secondly you need to create ads which attract the right audience and make them want to click on your ad. Being an expert in just one of these areas is not going to provide you with the results you need, so read on for our tips on how to write compelling ad text:

How to Convert Lost Leads into Sales Using Remarketing

How to Convert Lost Leads into Sales Using Remarketing

If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing! 

Right Hand Ads are Gone!

What does Google’s Big Change mean for Small Businesses?

Google Desktop Searches Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.

 

How Digital Marketing Influences Sales for Small Businesses

Understand your customers' purchase journey

Understand customer purchase journeyWe all know that marketing your product online is vital for a product based small business. In 2013, 72% of all adults bought goods or services online, up from 53% in 20081. The number of people who buy online in 2016 is set to be even higher. The challenge for you as a small business comes when trying to decide the most effective online channels to spend your time and marketing budget on. This is when it helps to understand your customer’s purchase journey. Armed with this knowledge you can then plan your sales strategy intelligently.

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