Do you currently use the Average position (Avg. Pos.) metric within Google Ads to help understand how your Search Ads and keywords are performing? This metric will be removed at the end of September 2019, so read on to learn more about the metrics Google is replacing it with.
Articles in Category: Google Ads
If you have an ecommerce store and you’re not making many sales, or you think there’s potential to make a lot more, read on!
In this blog post we run through our top tips and basic strategy for ensuring your online store has the best chance of making those all important sales.
If you’re an online retailer who haven’t yet discovered, or haven’t made the transition to, Google Shopping Ads, it’s time to give this highly effective method of advertising a go.
Wouldn’t it be great if you could target website visitors of your competitors with a targeted ad campaign? You can!
If you’re a small business with a small budget it can be hard to compete with the marketing budget and dominance of the big companies. One area you can be smart with your budget though is by using Google Display Ads to target the website visitors of your competitors, as well as people’s previous search history. Didn’t know you could do this? Read on!
Remarketing is a great way to complement all of your marketing activities, but it is a powerful tool which is often overlooked. In this blog post we talk you through the main reasons remarketing should be an essential tool in your digital marketing strategy in order to help maximize ROI.
Are you worried your Google Ads aren’t working because they don’t show up when you do a search for your main keywords on Google? Read on to find out why this isn’t a good way to check whether your ads are working and how it could actually damage your campaign.
Are you seeking alternative marketing solutions since the introduction of the General Data Protection Act (GDPR)? Many businesses have had to become more aware of their data sourcing and have taken steps to update their data. Any email/contact list which people did not freely opt into, does not meet legitimate interest, or which had questionable provenance has had to request subscribers to opt back in, the result of this being that many email/contact lists of thousands are now reduced to the hundreds (or less!).
Previously if you were running a charity Google ad account under the Google Ad Grant scheme you were allocated up to £7,450 worth of free advertising each month, this is all going to change!
There are several different ways to promote your business using Google Adwords, but one very effective method, which should definitely be explored by retailers, is Google Shopping.
Gmail ads are interactive ads which appear at the top of a Gmail user’s email inbox. They appear collapsed, just as an email heading would, with ‘Ad’ marked clearly next to them.
An Ad Extension is a feature that shows extra business information with your Google Search ad. This could be an address, phone number, shop rating or more web page links. By adding extra information, you create more reasons for people to click on your ads.
To achieve high performing Google ads you need to hone your skills in two areas. Firstly you need to set up your campaigns properly and make sure they are optimised (read more about this in our blog here). Secondly you need to create ads which attract the right audience and make them want to click on your ad. Being an expert in just one of these areas is not going to provide you with the results you need, so read on for our tips on how to write compelling ad text:
If you’re currently scratching your head wondering why on earth your Google Adwords campaigns aren’t performing as well as you expected, it may be that you’re missing some crucial settings which will make a massive difference to the effectiveness of your campaign.
If you read our blog post on the customer journey you’ll understand that a customer may visit a website many times before making a purchase. They may visit your site, along with several others, when doing initial research on the product they want to buy. How can you make sure they remember your site once they’ve moved on elsewhere? The answer is remarketing!
What does Google’s Big Change mean for Small Businesses?
Have you noticed a recent dramatic change in Google desktop search results? This change may effect your bidding strategy in Adwords and the strength of your organic position so read on to find out more.