Hootsuite For Beginners
What is HootSuite?
HootSuite. You’ve heard of it, and you may even already know that it has something to do with social media. But is HootSuite free? What exactly does it do?
You've come to the right place to find out.
HootSuite is a social media management tool that allows users to schedule and post updates to any pages or profiles for Facebook, Twitter, LinkedIn, Google+, Instagram, WordPress and others from one place – the HootSuite dashboard.
When you sign up, you are essentially given a dashboard with tabs organising all the social profiles you connect to HootSuite.
Juggling multiple social media accounts across several networks can get hectic, and of the many management tools available, HootSuite is the platform we recommend for business.
Why Use HootSuite?
If you spend a lot of time on social media and have a lot of profiles to take care of, streamlining all of those profiles into one simple system can help save you a lot of time.
If you’re posting the same thing across five profiles, you can post it once through HootSuite and select the profiles where you want it published, and it will publish it on all five profiles at once.
N.B: On HootSuite, managing more than 3 social networks will require you to upgrade to pro
HootSuite's Main Feature Breakdown
You can do a lot with HootSuite, but here’s a general breakdown of some of the most useful features that come with signing up. Please note that several less prominent additional features are also available in addition to the below, with premium users gaining access to even more features and functionality than those with free accounts.
Post directly to social profiles:
The most prominent feature is the ability to post text, links, photos, videos and other media directly to your social profiles through the HootSuite dashboard.
No time to post throughout the day? Schedule those posts so that they’re automatically posted at specific times.
Multiple profile management:
With a free account, you can manage up to 2 social profiles with HootSuite. With a Pro account, you can manage an unlimited number of social profiles. So if you’ve gone 20 Twitter profiles and 15 Facebook pages to update, HootSuite can handle it!
Social content apps for additional profiles:
HootSuite has a suite of social apps for other popular social networking sites not included in its key offerings, such as YouTube, Instagram, Tumblr and others.
Send private messages out to targeted audience groups on selected social profiles straight through the HootSuite dashboard.
One you have upgraded to HootSuite Pro, and you work with a team, you can create an “organisation” to improve communication and collaboration across everyone’s HootSuite account.
HootSuite has a dedicated section for creating analytical reports, click summaries. It works with both Google Analytics as well as Facebook Insights. You can get 2 free reports with the free version, but after that you will need to pay. Since the reports only track click throughs on links made via Hootsuite you may find other analytic tools more useful.
But Is It Free?
Yes, HootSuite is free! You get access to most features without any cost to you.
If you’re serious about social media management and analytics, you can get a 30-day free trial of HootSuite Pro, which costs about £6 a month after that. There’s also an option for those that need to go really big with an enterprise plan.
We’d definitely recommend Hootsuite for your business as in our opinion using HootSuite takes a bit of time to get familiar with, but in the end it improves productivity and leaves you with time for more important things.
The scheduling feature is pretty nifty too. Spread your posts out over the day or week so you can set it and forget it!
Businesses with many social media accounts (such as us) would be foolish not to use this software as it is extremely easy to use and understand. But more importantly the productivity of your accounts will be greatly increased.