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QSM at Dutch Design Week

In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe, it presents work and ideas of more than 2500 designers to more than 295,000 visitors from home and abroad. In more than hundred locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. 

(Image ©rollmannceramics)

DDW is different from other design events, because it concentrates on the designs of the future. Although during the event every imaginable discipline and aspect of design is on offer, the emphasis is on experiment, innovation and cross-overs. Exceptional attention each year goes to work and development of young talent.

As a designer here at Q Social Media it was really exciting for me to see what some of the world’s leading designers are currently producing. It was a really dynamic space and I wanted to share with you a couple of my favourite DDW design concepts:


S/ZOUT by Studio H

(Image ©dezeen)

Cape Town based Studio H is inviting visitors to sample crops that have been grown with saltwater.

The studio worked with Salt Farm Texel – a Dutch farming company that specialises in salt-tolerant crops – to develop the concept, in response to global water shortages. The results include a range of condiments made from carrots, strawberries and tomatoes.

MVRDV presents a hotel you can reconfigure 

Dutch studio MVRDV has built a colourful, futuristic hotel, made up of nine rooms that can be moved into different configurations, a concept for accommodation that can adapt to the different needs of any future inhabitants – whether they be families, students or refugees. 


(Image ©dezeen)

Each colourful room is designed to suit a different occupant. They include a vibrant purple space lined with shelves, an acid-green section containing ladders and hammocks, a hot-pink multi-level suite and a bright yellow attic space.
From my week in Eindhoven, I was able to view the creative industry in a different light and found it an enlightening experience. One aspect I found really inspiring was the work processes used by the designers to develop their design concepts into finished products. I hope to take back some of the creative thinking into my working environment.
By Alex Madge

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