Previously if you were running a charity Google ad account under the Google Ad Grant scheme you were allocated up to £7,450 worth of free advertising each month, this is all going to change!
Facebook are taking steps to improve content within the News Feed by focusing on removing “Engagement bait” related posts. By this they mean anything that attempts to lure a user into an interaction including the Like or Share button as well as commenting.
Facebook is adding Highlighted Shares to Video Insights for Pages, a new feature that will give publishers and creators more information about the top Pages that are re-sharing their videos.
Are your digital marketing activities in place to maximise online sales? Read on to discover our top tips on increasing your sales using digital marketing.
In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe, it presents work and ideas of more than 2500 designers to more than 295,000 visitors from home and abroad. In more than hundred locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities.
Do you sometimes ponder the value of social media for your business? Whilst some sales can be accurately attributed to social media through website tracking, there are some less measurable ways which social media is of huge value to your business. It all revolves around one thing: connecting with your target audience.
Now is a great time for retailers to ensure your digital marketing activities are in place to maximise online Xmas sales. Read on to discover our top tips on getting set for more sales!
A recent report undertaken by Social Media Examiner asked marketers to identify which social media platforms they most want to improve their knowledge on. Facebook took first place, growing from 73% in 2016 to 80% in 2017. Instagram increased from 55% in 2016 to 71% in 2017. Snapchat also rose significantly, from 28% in 2016 to 42% in 2017.
In 2017, there has been two major changes to the Social Media Marketing Industry. These are increased exposure and traffic. 88% of all social media marketers and advertisers have shown that generating more exposure for their businesses via their social media has increased their website traffic significantly.
Getting meta title & descriptions right is important in getting those all important click throughs to your website. So if you’re not sure what they are, read on and find out how they can make all the difference in ranking your website and improving your click through rates.
This year, we've seen the importance of visual content emphasised by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers.
There are several different ways to promote your business using Google Adwords, but one very effective method, which should definitely be explored by retailers, is Google Shopping.
Gmail ads are interactive ads which appear at the top of a Gmail user’s email inbox. They appear collapsed, just as an email heading would, with ‘Ad’ marked clearly next to them.
An Ad Extension is a feature that shows extra business information with your Google Search ad. This could be an address, phone number, shop rating or more web page links. By adding extra information, you create more reasons for people to click on your ads.
To achieve high performing Google ads you need to hone your skills in two areas. Firstly you need to set up your campaigns properly and make sure they are optimised (read more about this in our blog here). Secondly you need to create ads which attract the right audience and make them want to click on your ad. Being an expert in just one of these areas is not going to provide you with the results you need, so read on for our tips on how to write compelling ad text: