Messages to Avoid Posting on Facebook in 2018
Facebook are taking steps to improve content within the News Feed by focusing on removing “Engagement bait” related posts. By this they mean anything that attempts to lure a user into an interaction including the Like or Share button as well as commenting.
An example is when a post starts with a phrase such as "Like this if you're..." and then uses some term that applies to a large percentage of the viewers, e.g. their star sign. The more people who interact with these posts, the higher the engagement is and therefore the post enjoys an artificial engagement boost on the network.
How will this impact Pages?
Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease. Meanwhile, Pages that repeatedly share engagement bait posts will see more significant drops in reach. Page Admins should continue to focus on posting relevant and meaningful messages and stories that do not use engagement bait tactics.