Why use Google Shopping?
There are several different ways to promote your business using Google Adwords, but one very effective method, which should definitely be explored by retailers, is Google Shopping.
Google Shopping campaigns put your product images, price and business name right in front of people using the Google search engine making it great for retailers. The ads appear alongside Google search results when people search for the products you’re selling, making them a powerful way of attracting a potential buyer.
The Google Shopping results usually appear beneath the search query:
Sometimes, on a desktop, the shopping results can appear on the right hand side of the screen. Shoppers can then either click on one of the viewable products to see more information, or click the grey arrow or shopping tab to see more products.
If you sell products it’s worth setting up some or all of your products on Google Shopping. The great thing about Google Shopping is that you only pay when people click through to visit your website or view your local inventory, making it very cost effective. Google Shopping ads work on all devices and will take people directly to where the specific product page is, making it easy for them to buy.
Once you’re ready to set up Google Shopping make sure you have described your product with all relevant product keywords in the title and description, as Google matches search queries to the keywords in the title and description. In order to set up Google Shopping for your online shop you’ll need to work with your website developers to set up a feed of your products that goes into Google Merchant Center. This then syncs with your Google Adwords account to make a Pay-Per-Click campaign within Google Shopping. You can then manage your Search Engine Ads and your Google Shopping Ad campaigns from the same place.