Facebook’s New Video Sharing Data Feature
Facebook is adding Highlighted Shares to Video Insights for Pages, a new feature that will give publishers and creators more information about the top Pages that are re-sharing their videos.
Available to all Pages globally, Highlighted Shares showcases the top five Pages that have re-shared a video, ranked by views. The video publisher will also be able to see associated insights from re-sharers, like post engagement and average watch time.
Video publishers have requested more information about where people are watching and engaging with their videos to help inspire future collaborations with other Pages.
Hopefully this update will better inform video publishers about how their videos are performing across Facebook, and enable them to connect with other Pages to build community.
For example, if you were to see a significant number of video views coming from a certain Page, you could get in touch and invite them to collaborate, helping expand your community through more direct exposure to their audience.