Getting Yourself Set To Increase Christmas Sales
Now is a great time for retailers to ensure your digital marketing activities are in place to maximise online Christmas sales. Read on to discover our top tips on getting set for more sales!
1. Google Presence
Put yourself in your customer’s shoes and type into the Google search engine what a potential buyer might be looking for on your website. If you come up on page 2, or worse, not at all, it’s vital that you enhance your Google presence. Search Ads, Google Shopping and Remarketing Ads are all essential tools at your disposal, but they need to be used with care and skill in order to save yourself from costly mistakes.
2. Increase your Budget
If you’re already running Google Adwords campaigns it is worth upping your spend over the Christmas period to increase your sales. Don’t forget to make sure you have enough stock to deal with an increase in sales!
3. Review your Settings
It is worth reviewing the setup of your Ad campaigns. Are the settings matching your target audience? Make sure your location targeting is set up correctly to concentrate your efforts where your products sell best. Are your Search Ads appearing within the top 4 positions, or do you need to increase your bids? Or it could be that you’re paying too much for your search terms.
4. Monitor Search Queries
Are you monitoring search queries on a weekly basis? It doesn’t take long to do this, and by knocking out irrelevant keywords used when people search for your products, you can really help to minimise wasted clicks and get the maximum return on your budget.
5. Stay Top of People’s Minds
People do a lot of browsing leading up to Christmas, looking for the ideal gifts. If you want to make sure people are reminded of your products, remarketing is a powerful tool. Remarketing works by retargeting your website customers with adverts about your business as they browse the web. Don’t let them forget your website!
6. Be Visible and Visual in the Search Results
Any online retailer would be well advised to use Google Shopping. It’s ideal for showcasing your products and making it easy for people to buy. Many people start with Google Shopping and might not ever make it onto the search results if they find what they are looking for. For more on Google Shopping read our previous blog post.
7. Social Media Content Planning
Unless you’re the black sheep of the retail world, you’ll be using social media to raise awareness of your brand and products. Make sure you plan your posts carefully in the lead up to Christmas to push your popular products by mentioning their key features, benefits and endorsements. Don’t forget to keep your customers well informed across all of your social media platforms regarding the last postage days on last minute orders.
8. Social Media Advertising
Social Media advertising is a great way to reach beyond your existing audience and increase web visitors and sales. You can do very detailed targeting on Twitter, Instagram and Facebook: narrowing down your audience by location, age, interests and job titles. To avoid wasting money, make sure you optimise the settings to pay by Ad clicks rather than Ad views.
9. Email Marketing
Do you have an email marketing list? If so you should be planning your content for the Christmas run-up period now. Use your enewsletter over the next few months to push your popular products, explaining their key features and benefits. Make sure you send an e-shot in early December regarding last postage days, so your customers don’t miss out.
We hope you found these tips helpful and we wish you a busy trading period in the run up to Christmas. For training or ongoing support with your advertising campaigns, get in touch.