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Welcome to the Q Social Media May Newsletter, top tips for marketing online and upcoming social media training events.
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Top Tips:
1) Draw Your Customer Base In - known as inbound marketing. There are likely to be people looking for help on the services or products that you provide every day. Inbound marketing is about applying a strategy to draw these people in to your business so that they eventually become a customer through the know, like and trust process. Social media and search engine optimisation for your website is ideal for this as allows you to be found on platforms like Facebook, Twitter and LinkedIn, as well the Google search engine. More on this in our latest blog further below.
2) Online Advertising Can Help Here Too - within the Google search engine, Facebook, LinkedIn and certain other websites you can advertise your business online targeting your customer base via specific criteria. For example on Facebook you can target by location, age groups, male/female, interests/keywords. As well as within the advert itself making it clear what you are promoting and who too. This way by being able to narrow down your market and really target your customer base you can vastly increase the chances of generating more leads, making it potentially quite cost effective to the budget you might spend on other forms of marketing.
See Previous Month's Top Tips Here
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NEW Blogs: Draw Your Customer Base In - Inbound Marketing
Plus: Not Getting Enough Website Hits/Enquiries? Here’s how Search Engine Optimisation and Social Media can play it’s part
Like our blogs? Please retweet, like or G+
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| Get More Website Hits |
Myself and Mark Evans-Martin are repeating our seminar on how to get more website hits via Google with the help of search engine optimisation and social media at the Taunton Business Network event on 23rd May. A good chance to network with local businesses too - more details here.
If you would like to book a place please contact
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. Any queries feel free to email:
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| Get more out of social media |
Over June half day seminars with presentation overviews, along with Q&A sessions, on how to harness the power of LinkedIn, Twitter and Facebook for business. Raise your profile, connect with more customers, AND DRIVE BUSINESS GROWTH.
These seminars are being run on the 1st June Bournemouth, 22nd June Exeter and 29th June Weston Super Mare. For more details please reply back to
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We can also run in-house training where required.
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| Hands-On Social Media Help |
For those that like to learn in a classroom environment with hands-on exercises using your own accounts. These one day training workshops are all browser based so what you apply in the course can be taken back to the office and continued to be applied from the next day onwards. Plus you receive a manual to refer back too, taking the pressure off to remember everything covered on the course.
Introduction for those yet to or just starting out with social media and advanced for intermediates looking to take their social media setup to the next level.
Intro training workshops are being run on the 30th May Exeter, 14th June London Bridge, 21st June Greenwich, Bristol date to be confirmed soon.
Advanced training workshops are being run on the 15th June London Bridge, 19th June Braunton, 6th July Exeter.
For more details please reply back to
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. These are run in partnership with the following training centres - AME Solutions, North Devon Plus and Transmedia.
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| Big Thanks |
Big thanks to Aladdin Guluc from the Professional Wedding Network Photographers Network (@PWPNnetwork) for organising the recent seminar for businesses in the wedding industry. It went really well and next one likely to be in Sept/Oct, more details will follow once confirmed.
Aladdin is also in the process of launching a new network for all wedding related businesses to help promote them to potential brides via an online site that will also be heavily promoted via social media. If you're interested to know more feel free to contact me and I'll pass on your details to Aladdin.
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If you would like further assistance with marketing your business online and using social media and or the google marketing tools please feel free to email
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. Please also feel free to forward on our newsletter and or blogs on to others.
thanks
Chris
Chris Wood
Q Social Media Ltd
07805 512 979
www.qsocialmedia.co.uk
Follow on Twitter at @qchriswood.
Q Social Media Ltd, Exeter, Company No. 07537439, Mob. 07805 512979 /
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Top Tips:
1) Research your market - On Twitter using Hootsuite you can set up keyword searches to track conversations regarding industry keywords. On LinkedIN you can join industry based discussion groups and see what others are saying in your industry. Along with undertaking advanced searches on People or Companies to research your market by key criteria.
If you are doing this already and want to take it one step further, there are social media monitoring tools that can help you capture key industry data online. This is whenever keywords are mentioned on the web or via social media platforms.
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