February 2012 Newsletter

Welcome to the Q Social Media February Newsletter, top tips for marketing online and upcoming social media training events.

	Top Tips: 1) Complement Networking - whether you are at networking events, trade shows, conferences etc you are potentially meeting people that you can connect and stay in contact with online. At the very least many business professionals are now on LinkedIn out of the 3 key social media platforms (Twitter and Facebook being the other two). By being active and engaging on these platforms, this helps to build relationships over time, build trust and lead to new customers, suppliers, business partners, referrals etc. 2) Promote as Expert - establish yourself above the crowd, there are probably many businesses offering similar services as yourself. One way to distinguish yourself, is as an industry expert in your field and thus draw people in to you over time, known as inbound marketing. Just like I am now in providing these top tips to help establish myself as an industry expert in social media and online marketing. There are people looking all the time for the services you provide, help them choose you over others with useful helpful advice. I often find it leads to referrals as well. See Previous Month's Top Tips Here
	Our latest blog is on: Building Social Media and Google Tools into the Marketing Mix Last Blog: Six Steps To No Longer Be A Connection Collector On LinkedIn
	Reminder on our key services: Social Media Training - one to one training tailored to your business requirements and customer base either at beginner level or "intermediate" looking to take social media to the next level. Alternatively see our events below for hands-on workshops and presentation based seminars with Q&A sessions. Social Media Management Service - working with Marie Leverett (our Social Media Manager) we can provide local businesses with a managed service where you can outsource the day to day activities to us. We like to think we are different in our approach on this to perhaps other managed services. We look to work closely with clients to help engage their business online to their customer base to raise online profile and to help lead generate over time. Monthly catch-ups and reports. Google Ad Campaigns - campaign setup and one to one training so you can manage it on an ongoing basis or we can continue to manage it for you. We can also cover Facebook Ad & LinkedIn Ad campaigns.
*Recent Testimonials*	"I recently saw Chris at an East Devon Business Initiative breakfast networking event where he was the guest speaker.....very useful event". Colin Fribens, Owner, Alpha Express Dispatch “Chris has been brilliant in delivering some exceptional seminars at Business Network events. They have given people - including me! - a real insight into how Social Media can dramatically impact your business. The recent analysis that Chris carried out for my business was full of detail and opportunities where my business can be enhanced - a real showcase of Chris's expertise.” Sean Humby, Director, Business Network SouthWest
Events	Social Media Training Events 19th Feb - 21st Feb - Running Series of Online Marketing and Social Media Seminars on behalf of AME Solutions at the International Arts and Crafts Trade Show at the NEC in Birmingham - looking forward to it, it was a great success last year 5th Mar - Social Media for Business Seminar in Bournemouth - half day seminar - half full - places available 7th Mar - Search Engine Optimisation (SEO) and How Social Media Plays It's Part at Exeter Business Network - myself and our SEO specialist Mark Evans-Martin - 1hr seminar - places available 9th Mar - Intro to Social Media Workshop at AME Solutions Training Suite in London - places available (New Advanced ideal for intermediates in London 20th Apr!) 21st Mar - Online Marketing and Social Media Seminar in Exeter - half day seminar - places available 27th Mar - Intro to Social Media Workshop at AME Solutions Training Centre in Exeter - places available (Next Advanced ideal for intermediates in Exeter 23rd Apr) 29th Mar - Social Media for Business Seminar in Weston Super Mare - half day seminar - places available For more event details please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it I'll be at the following February networking events: 8th/29th Feb - Exeter/Taunton Business Network lunch events (respectively) 10th Feb - Exeter 4N Breakfast event 16th Feb - Exeter Tweetup (plus Smartphone Pub Quiz) at Oddfellow
Author	"Unlock the True Value of Social Networking: How to Grow Your Business with LinkedIn" - available on Amazon (5 star reviews) as an ebook for the Kindle Reader and on iPads/iPhones via the Kindle Software Reader. See our intro video to find out more. Paperback coming soon!!
	qChrisWood - engage with our leading social media specialist online, Chris Wood - tweet in queries. qSocialMedia - top tips on how to unlock social media and online marketing for business every working day. UnlockLinkedIn - top tips on how to unlock LinkedIn for business every working day between 10am to 4pm.

If you would like further assistance with marketing your business online and using social media and or the google tools please feel free to reply back to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

thanks

Chris

Chris Wood
Q Social Media Ltd
07805 512 979

www.qsocialmedia.co.uk

Follow on Twitter at @qchriswood.

Q Social Media Ltd, Exeter, Company No. 07537439, Mob. 07805 512979 / This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Top Tips:

1) Research your market - On Twitter using Hootsuite you can set up keyword searches to track conversations regarding industry keywords. On LinkedIN you can join industry based discussion groups and see what others are saying in your industry. Along with undertaking advanced searches on People or Companies to research your market by key criteria.

If you are doing this already and want to take it one step further, there are social media monitoring tools that can help you capture key industry data online. This is whenever keywords are mentioned on the web or via social media platforms.