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Welcome to the Q Social Media April Newsletter, top tips for marketing online and upcoming social media training events, including one for the wedding industry.
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Top Tips:
1) Social Media Helps Optimise Websites For Google - Google loves social media as it helps them distinguish active sites from inactive sites to specific keyword seaches. You can use social media to drive hits to your website, mentioning the keywords within the message that contains the link to the site. Not only to the home page, to sub-pages too, which helps Google provide more accurate results.
Google is able to pick up on this and so could over time deliver the visitor to the actual page they require on your site rather than them having to browse from the home page to find it. That's even if the home page would come up within the Google results as it might not be rated high enough for the specific keyword search used.
2) Content is King - on your website ensure the content for each page is optimised with the right keywords within it. Remember the content still needs to be readable to the viewer. Keywords can be more than one word, for example for our business "social media" is a keyword. Then ensure the page title, the sub-page link, meta description and meta keywords all mention some or all of the specific keywords too (where applicable). You can also be location specific, e.g. "social media training exeter" is a keyword that we would use for the sub-page that is about social media training in Exeter.
For more on Search Engine Optimisation (SEO) and how social media plays it's part, we're presenting a seminar on this at the Taunton Business Network on 23rd May.
See Previous Month's Top Tips Here
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NEW Blogs:
Not Getting Enough Website Hits/Enquiries? Here’s how Search Engine Optimisation and Social Media can play it’s part
Plus: Using Social Media and the Google Tools for Sales
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In the Wedding Industry? In Devon or nearby? Make Social Work For You - Learn how to harness the power of Facebook, Twitter and LinkedIn tailored to the wedding industry. Raise your profile, connect with more customers, AND DRIVE BUSINESS GROWTH.
In partnership with the Professional Wedding Network Photographers Network (@PWPNnetwork) we will give top tips and straightforward advice on how to use social media for businesses in the wedding industry. Whether you are just getting started, or an ‘intermediate’ looking to take social media to the next level, this is the seminar for you.
"If you’re looking to get the best out of social media, then Chris is someone you should talk to." Stuart Lee, owner LightCurve,
More Details: Exeter 30th April
To book email:
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(Owner of PWPN Network)
Any queries please feel free to email:
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| Events |
Social Media Training Events
Bournemouth - 1st June - Make Social Work For You - half day seminar - now taking bookings
Exeter - 30th April - Social Media for Wedding Industry - one day seminar/workshop - places available
- 30th May - Intro to Social Media - one day hands-on workshop - places available
-11th June - Advanced Social Media - one day hands-on workshop - places available
- 22nd June - Make Social Work For You Seminar - half day seminar - now taking bookings
London - 20th April - Advanced Social Media - one day hands on workshop - 4 places available
- 14th June - Intro to Social Media - one day hands-on workshop - places available
Taunton - 23rd May - Get More Website Enquiries - SEO and how Social Media plays it's part - Seminar slot at Taunton Business Network
Weston Super Mare - 29th June - Make Social Work For You - half day seminar - now taking bookings
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| Recommend |
Speaking about social media and marketing online is now an integral part of our marketing strategy. Celia Delaney is our speaker coach that has helped to transform my speaking from non-existent to every month as you can see from the list of events above. Celia is launching her Speaker's Academy, firstly in Exeter on 29th May, find out more here. We'll be there and perhaps see some of you there too. |
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Get More Out of LinkedIn - No Longer Just Be A Connection Collector: "Unlock the True Value of Social Networking: How to Grow Your Business with LinkedIn" - available as an ebook from Amazon or paperback by contacting
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.
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qChrisWood - engage with our leading social media specialist online, Chris Wood - tweet in queries. Plus top tips every working day.
qSocialMedia - top tips on how to unlock social media and online marketing for business every working day.
UnlockLinkedIn - top tips on how to unlock LinkedIn for business every working day.
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If you would like further assistance with marketing your business online and using social media and or the google marketing tools please feel free to email
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.
thanks
Chris
Chris Wood
Q Social Media Ltd
07805 512 979
www.qsocialmedia.co.uk
Follow on Twitter at @qchriswood.
Q Social Media Ltd, Exeter, Company No. 07537439, Mob. 07805 512979 /
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Top Tips:
1) Research your market - On Twitter using Hootsuite you can set up keyword searches to track conversations regarding industry keywords. On LinkedIN you can join industry based discussion groups and see what others are saying in your industry. Along with undertaking advanced searches on People or Companies to research your market by key criteria.
If you are doing this already and want to take it one step further, there are social media monitoring tools that can help you capture key industry data online. This is whenever keywords are mentioned on the web or via social media platforms.
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