Learn how to make your website more visible in the Google search engine via their online marketing apps: Adwords, Analytics, Merchant Center, Places & Webmaster. Be found more often within the Google search engine, Understand how your website and online marketing activities are performing, AND DRIVE BUSINESS GROWTH.

Come to one of our “Get More Website Visitors via Google” courses:

• 23rd May - Exeter - Fresha Cafe Conference Room - places available
  
• 6th Jun - London - Westbourne House near Paddington Station - places available
• 13th Jun - Bournemouth - Cumberland Hotel - places available
• 20th Jun - Redruth - Penventon Hotel - places available
• 27th Jun - Bristol - Business Environment opposite Bristol Temple Meads Station - places available
  • 1.30pm - 4.30pm - discounts availlable for multiple bookings 
  • Can't make it or would like to know more about onsite training or outsourcing your online marketing requirements let us know

Google is the number one search engine, in the UK it has approx. 90% of the search engine market and in the world approx. 70 to 80% of the search engine market.

Online Marketing Specialist Chris Wood provides top tips and straightforward advice, showing you how to:

• Raise your Google profile - top tips on how to make your website more visible in the eyes of Google helping to get more website visitors
• Be found more often by location listings - ideal for venues and service location based businesses
• Be found more often on page one via Google Advertising (pay per click advertising) - ideal for all businesses that want page one presence
• List products on the Google shopping page - ideal for those selling products online
• Measure what works and understand website visitor stats in Google Analytics
• Integrate Google + (and other social media platforms) - find out why Google loves social media

Chris helps organisations of all sizes to get the most out of the Google marketing apps. Whether you are just getting started, or are looking to take your Google profile to the next level, this is the course for you.

Ideal for: Directors, Owners, Entrepreneurs, Business Development and Sales and Marketing professionals.

You will come away confident in your ability to be able to raise your profile within Google.

COST: £80 + VAT - except London £100 + VAT (£120)

Interested in making Social Media work for you to further promote your business online as well? Book on to this course as well, same day, and save 50% of the second course cost - £120 instead of £160 (+ VAT) - except London £150 instead of £200 (+VAT)

• Multiple Bookings Discount: 10% discount for 2 bookings, 20% discount for 3 or more bookings  

  South West (Bournemouth, Bristol, Exeter, Redruth)		London
  2 places, 1 course: £144, 2 places, 2 courses: £216	/	2 places, 1 course: £180, 2 places, 2 courses: £240
  3 places, 1 course: £192, 3 places, 2 courses: £288	/	3 places, 1 course: £270, 3 places, 2 courses: £360

  All prices plus VAT

Want to know more? Contact Chris >>  

‘"Really enjoyed the course - clearly explained what otherwise can be a baffling topic" Andy Pringle – Director of Start Your Own Business

Topics:

Google Search Engine

• Understanding the layout – Organic (natural) listings, Ad listings, Maps and Shopping Page
• Search engine optimisation for your website
• Integrating Google + (and other social media platforms) into your Google setup

Google Adwords

• Config Settings to reduce wasted click-throughs and maximise campaign budget
• Identifying keywords (and negative keywords)
• Tracking the stats to optimise campaigns
• Integrating Google Analytics to further track campaigns

Google Analytics/Webmaster

• Tracking the stats to see how website and online marketing activities are performing
• Identifying the sources that lead people to your website
• Identifying the keywords that lead people to your site via the Google search engine
• Tracking the journey visitors are taking on your site
• Automating monthly reports

Google Merchant Center / Google Places

• Config Settings to be listed on Google Shopping page and or Google Maps
• Syncing with Google Ads

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“Great content, very informative – now to implement!” – Jessica Tarr, Space

“Very approachable and informative” – Sarah Bell, Sampsons Farm

“Great deal of information, easily understood and good delivery. Very informative and learnt loads” – Gary Chapman, ADS Window Films Ltd

“A great course that was informative, easy to follow and very useful. Chris was excellent speaker and I would recommend him for training” – Carolyn McAteer, Fort Stamford Health & Fitness Centre